In this video, Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
- Why is Moskowitz’s assertion “enormously” important?
- What does the Grey Poupon story suggest?
- How does Moskowitz battle with Plato? (hint: absolutism)
- What conclusion does Gladwell draw from his studies of Moskowitz? To what extent and in what ways do you agree with Gladwell’s conclusion?
BTW, here is Gladwell on The Ketchup Conundrum from the New Yorker. Awesome.
